Traffic Analysis
Add paypal to google analytics
Although
Google Analytics is free, it can be tricky getting the Ecommerce
section to provide you with the kind of data you need to track specific
transactions. As you may know, when Ecommerce analytics work you can see
things like:
- Products purchased
- Price
- Quantity
- Tax
- Shipping
- Location
- Order ID
- SKU
When you have data like this, it helps in making decisions about pricing, product lines, shipping, locations to target and much more. The problem is getting this transaction data from PayPal and properly feeding it into Google Analytics. That’s what this report is going to help you do, if you are using a PHP platform.
Add a commentMagento e-commerce conversions goals setup
When it comes to magento it is a very delicate and detailed system in terms of management and editing the template code in order to achieve the right outcomes for your e-commerce store or organisation you are working for,
One of the big challanges i have come across is finding the right solution to implement google analytics into your magento web store not only on the analytics leve but also on the goal conversion and e-commerce keywords ROI investment returns.
Lets look at how to implement this.
Enabling Analytics in Magento
- Log into your Magento admin, select "Configuration" under the "System" drop down menu.
- Once in the Configuration section select "Google API" under the "Sales" section in the left menu.
- In this section you will be able to configure your Magento store with various Google features, the top one should be Google Analytics.
- Open the Google Analytics tab, enable it using the dropdown menu and enter your Analytics account number (this should be something like UA – 146584161-1).
- Once that is complete click the "Save Config" button on the top right and "Presto" you have just set up your Magento store to be tracked through your Google Analytics account.
Web Traffic Analysis
If you have tried all of the SEO techniques that please the human visitors and search engine spiders to improve the traffic, here’s yet another important technique with which you can perfect you ways to generate even more traffic. Traffic analysis is a tool, which empowers you with required stats that are necessary for the improvement or perfection of your SEO and conversion techniques. Web analytics help in providing the statistics of your website and also the visitor behavior so that you could effectively change your methodology of approach and marketing techniques.
