Do Sites Need Fresh Content for SEO?
A lot of clients often ask me if they NEED a blog or fresh content
added to their site on a regular basis to keep their rankings. The
truth is you don't need to add new content to hold your rankings. Many
sites stay static for years and hold onto their rankings with few
changes ever being made.
You do need some relevant content and so I would always suggest having
a minimum of about 6-12 good content pages on various topics or pages
answering questions related to your niche. When adding content you
should always try and add content that would be useful and informative
for your readers.
Avoid adding content just because it targets keywords or because you
think you need to add it. That being said, it is good to have a blog
and fresh content because the more content you have, the more traffic
you can potentially get.
Publishing quality articles in your niche can also help you establish
yourself as a very knowledgeable industry leader, which can result in
more business overall. Blogs and content are also a great way to take
advantage of social media marketing with sites such as Twitter and
Facebook. Votes on these sites are becoming signals to search engines
of quality.
So simply put, having fresh quality content can be a great benefit and
is highly recommend, but it is not necessary to achieve or to hold onto
rankings for your main keyword phrases that you have optimized your
home page and other core pages for.
