Search Engine Optimization

Do Sites Need Fresh Content for SEO?

contentA lot of clients often ask me if they NEED a blog or fresh content added to their site on a regular basis to keep their rankings. The truth is you don't need to add new content to hold your rankings. Many sites stay static for years and hold onto their rankings with few changes ever being made.

You do need some relevant content and so I would always suggest having a minimum of about 6-12 good content pages on various topics or pages answering questions related to your niche. When adding content you should always try and add content that would be useful and informative for your readers.

Avoid adding content just because it targets keywords or because you think you need to add it. That being said, it is good to have a blog and fresh content because the more content you have, the more traffic you can potentially get.

Publishing quality articles in your niche can also help you establish yourself as a very knowledgeable industry leader, which can result in more business overall. Blogs and content are also a great way to take advantage of social media marketing with sites such as Twitter and Facebook. Votes on these sites are becoming signals to search engines of quality.

So simply put, having fresh quality content can be a great benefit and is highly recommend, but it is not necessary to achieve or to hold onto rankings for your main keyword phrases that you have optimized your home page and other core pages for.


 
Gino Orlandi is an SEO manager with over 5 years in the industry. You can view his SEO resume for more information or to contact him about search engine optimization services.
 

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Theme Pyramid Site Structure SEO

seo pyramidThe whole Themes theory is to look at the site as a whole and compartmentalize it. Start with broad content (1 keyword) and work your way down to the specific keywords you want to target. Then link to the topics above and below, but not across, to reinforce the pages with link text and incite link popularity.

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Use google tools for SEO keyword research

adwords externalDid you know that when it comes to keyword research the best tool to use, is the tool created by the google itself, this tool is called google adwords external tool and I will show you how to do proper keyword research like a PRO!

To start off all you need is a basic ideas of the keywords you wish to research or target, an excel sheet and the google adwords external website open and ready to run!

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On site search engine optimization

chartsOn-site or on-page optimization is the process of optimizing a web page with relevant keywords so that the website shows up for a keyword search in the internet. Keywords are those used by a visitor to find the necessary information in the web. Since words are the only means by which a visitor could get the required information from the web the short sentences or the core words used by the visitor or researcher is termed as a key phrase or a keyword. There are several tools that provide you with keywords in current use for various niches. Optimize the web page with keywords of high popularity will bring in a large number of visitors to your website. 

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The solution to targeted Keywords

keywordsThe solution to creating and implementing keywords is VERY important for a business or individual running a website. This has to be mindmapped at the start of ANY SEO process, as this will be the basis for people comming to your website.

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SEO tips tutorials Increase your profit

make moneyWelcome to SEO better we have taken the time to create a website dedicated to improving users search engine rankings and overall traffic by providing categorised articles.

 

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